The U.S. market was cluttered with competitors. My task was to set Auctionata apart.
Auctionata brings you a reimagined auction house that gets you so close to the art you can feel it.
Unique Objects & Their Stories
The advertising campaign developed to launch the U.S. auctions was centered around telling the stories behind the objects and art that was sold. Every object has a story. Once we know this story, the object is imbued with meaning.