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Louise Blouin Media's editorial team created a series of articles “The History of Light in Art.” This editorial program included a series of articles that explored light in art history and aligned perfectly with the De Beers brand “Jewelers of Light.”
The custom advertising program included the following features:
• A custom landing page that acted as an aggregate of all related content over the course of the campaign.
• Custom designed promotional units that drove traffic to the custom landing page and related articles.
• A custom newsletter that drove traffic to the special feature
• A social media campaign that drove traffic and promoted the special editorial feature on Twitter and Facebook