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Louise Blouin Media's editorial team created a series of articles that showcased the top innovators in design from categories including: interior, product, industrial, architectural, conceptual, graphic and interactive and aligned seamlessly with the Land Rover brand as innovators in the design field.
The custom advertising program included the following features:
• A custom landing page that acted as an aggregate of all related content over the course of the campaign
• Custom designed promotional units that drove traffic to the custom landing page and related articles
• Custom produced video from our video team
• A custom newsletter that drove traffic to the special feature
• A social media campaign that drove traffic and promoted the special advertorial feature on Twitter and Facebook