At Auctionata, I worked with the marketing team and agencies to create Auctionata’s brand identity and positioning. Our strategy for creating a visual identity relied on the strength of the word “Auctionata”; the word is the identity. We connected that word with a powerful visual expression that gave it character, distinction, and emotion.
A brand pyramid was developed to create uniformity among the vision, unique selling propostion, mission, brand proposition, brand personality, brand values and tagline.